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Privacy Policy

1. Introduction


 KALTENBRUNNEN LLC (“KALTENBRUNNEN,” “we,” “us,” or “our”) is committed to safeguarding your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website www.betb2b-platform.com (the “Site”) or use our services (the “Services”).

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2. Scope

 This Policy applies to all personal data collected via our Site, Services, email communications, events, and any interactions with KALTENBRUNNEN. It covers:

  • What data we collect

  • How we use and share it

  • Your rights over your information

  • Our security, retention, and compliance practices
     

3. Data We Collect
 

  • Identification Data: name, company, job title, email, phone.

  • Technical Data: IP address, browser type, device model, operating system, pages viewed, referrer URL, session duration, clickstream data.

  • Communications: inquiries, feedback, support tickets, chat transcripts, recordings (where consented).

  • Transactional Data: invoices, payment method details, transaction dates, amounts (processed via PCI-compliant third parties).

  • Marketing Preferences: opt-in status for newsletters, event invites, surveys, and promotional campaigns.

  • Cookie and Tracking Data: cookies, web beacons, analytics identifiers, advertising IDs (see Section 15).
     

4. How We Use Your Data

 We process personal data for purposes including:

  • Delivering and improving our Services and support

  • Managing client relationships, billing, and renewals

  • Personalizing content, recommendations, and Site navigation

  • Conducting market research, analytics, and usage reporting

  • Communicating updates, newsletters, and promotional offers (with consent)

  • Ensuring network and information security, fraud prevention, and legal compliance

  • Facilitating event registration and webinar access
     

5. Legal Bases for Processing

 Under UK GDPR, our lawful bases include:

  • Contractual Necessity: to perform and administer services you request

  • Consent: where you have explicitly agreed (e.g., marketing communications, cookies)

  • Legitimate Interests: to improve our products, protect our network, and pursue our business operations, provided these interests do not override your rights

  • Legal Obligation: to comply with regulations, tax laws, and court orders
     

6. Sharing and Disclosure

 We may share personal data with:

  • Service Providers: cloud hosting, CRM, payment processors, email platforms, analytics, and marketing automation tools

  • Professional Advisors: auditors, lawyers, accountants, and consultants under confidentiality obligations

  • Business Transitions: in connection with mergers, acquisitions, or sales, personal data may transfer to a successor entity

  • Legal Authorities: when required by law or to protect rights, safety, or property

We never sell or rent personal data to third parties for marketing.
 

7. Third-Party Links

 Our Site may contain links to external websites or services. We are not responsible for their content or privacy practices. We encourage you to review their policies before providing personal data.
 

8. International Data Transfers

 Data collected in the UK may be stored, processed, and accessed in locations worldwide. We implement safeguards such as Standard Contractual Clauses and, where applicable, Binding Corporate Rules to ensure consistent protection standards.
 

9. Data Retention

 We retain personal data only as long as necessary for the purposes outlined or to satisfy legal, accounting, or reporting requirements. When data is no longer required, we securely delete or anonymize it using industry-standard methods.
 

10. Data Security

 We maintain administrative, technical, and physical controls to protect data from unauthorized access, alteration, disclosure, or destruction. Measures include encryption in transit and at rest, multi-factor authentication, network firewalls, and regular security audits. Despite our efforts, no system is entirely immune to breaches.
 

11. Data Breach Notification

 In the event of a personal data breach, we will notify affected individuals and relevant supervisory authorities within 72 hours, unless the breach is unlikely to result in risk to individual rights and freedoms.
 

12. Your Rights

 Under UK GDPR, you have the right to:

  • Access: obtain confirmation and a copy of your personal data

  • Rectification: correct inaccurate or incomplete data

  • Erasure: request deletion where processing is no longer necessary

  • Restriction: limit processing in specific circumstances

  • Portability: receive your data in a structured, machine-readable format

  • Objection: oppose processing based on legitimate interests or direct marketing

  • Withdraw Consent: at any time for processing based on your consent (without affecting prior processing lawfulness)

To exercise these rights, contact us at info@betb2b-platform.com. We may request verification of identity before fulfilling requests.
 

13. Automated Decision-Making & Profiling

 We do not engage in automated decision-making or profiling that produces legal or similarly significant effects. Should we introduce such processes, we will inform you and provide opt-out mechanisms.
 

14. Children’s Privacy

 Our Services are not intended for individuals under 16. We do not knowingly collect data from minors. If we learn that a minor’s information has been collected, we will promptly delete it.
 

15. Cookies and Tracking Technologies

 We use cookies and similar technologies to enhance user experience, analyze Site performance, and deliver targeted advertising. Types include:

  • Essential Cookies: required for Site functionality

  • Performance Cookies: collect anonymous usage data

  • Functional Cookies: remember preferences and settings

  • Advertising Cookies: track interests for personalized ads

You can manage cookie preferences via the banner on first visit or through your browser settings.
 

16. Policy Updates

 We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The revised policy will display a new “Effective Date.” Continued use of our Site after changes constitutes acceptance of the updated terms.
 

17. Contact Us

 Email: info@betb2b-platform.com
Address: KALTENBRUNNEN LLC, 9 Barrack Road, Belize City, Belize
Registration Number: FSC/200/LLC 2474/25

If you have questions, wish to exercise your data rights, or submit a complaint, please contact us at the details above.

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